RCN September Newsletter – 2012

At RCN, the Marketing department would do bi-monthly email campaigns, which were both sent to EXISTING customers, and served as an up sell tool. In the newsletters, we would highlight everything from FREE previews for various sports packages, PREMIUM channels, as well as international channels. The newsletter was also useful as a way of highlighting various local events that were occurring in each serviceable market like New York City, Chicago, DC, Boston, Philadelphia, and more. This would result in us producing multiple versions, but it was worth the labor because it gave customers the satisfaction that RCN was “in the neighborhood.”

Advertisements
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s